Fashion is always influenced by its consumers. We have seen brands come up with various designs to cope up with ever-changing consumer demands. Gen-Z, also known as the most powerful consumer group, has the ability to influence the course of fashion. In this article, we will investigate what Gen-Z wants to wear and how they […]
Fabric manufacturing involves a high probability of defects. The entire production line contains hundreds of variables that could go wrong. It is important for merchandisers to have an overall understanding and expertise on various defects that can arise in the finished material. In this article, you will get familiarized with all the major defects that […]
Even though fabrics are made out of cotton, there are numerous names in which we identify them. Lawn fabric, Poplin fabric, Chino fabric, and Canvas fabric come under this category. They are made from cotton only. Then why are we calling it different names? In this article, we try to find out why. What […]
Yarns are like human cells. It is interlaced together to form a piece of cloth. Humans have been making clothes since they were born on this planet. It is timeless art. Yarn plays an integral part in making this art a reality. With time, we have found various ways of extracting fibers from nature and […]
“They grew there [India] a wonderful tree which bore tiny lambs on the ends of its branches. These branches were so liable that they bent down to allow the lambs to feed when are hungry”. This is a short description from writing from 1350 Europe about cotton. In the early days, Cotton was considered as […]
Fashion is certainly an industry that is worth more than a trillion-dollar. Millions of textiles products are produced on a daily basis. In the past few years, we have seen a surge in sustainable and eco-friendly products. Consumers are looking for sustainable products more than ever. This trend is also pushing manufacturers to find alternative […]
“Nothing moves like Lycra” was the brand tag line in the 1995 Lycra advertisements. Since its inception in 1958, Lycra has been the world leader in spandex fibers. In this article, we will look into the stories around this revolutionary fiber and understand it better. Did war give birth to Lycra? During world war […]
Imagine that you are a British representative living in India during the colonial period and it is summer. You are desperate for air. Under the tightly woven cotton suit, you feel like being boiled alive. You are in dire search of a replacement for your suits. Something that is lightweight and breathable. What did you […]
When it comes to Modal fabric, there are a lot of misconceptions and confusion among people. I could see a lot of questions about this topic on the internet. That is why I have decided to compile a list of the most common question related to modal fabrics. Let’s begin. What is Modal fabric […]
Are khadi and linen the same thing? In order to answer this question, I would like to take you back in time, when India was under the British rule. The year was somewhere around the 1920’s. The Indian market was filled with imported products which was the result of colonialization. This highly effected the local […]
