circular economy, fast fashion

What is circular fashion & it’s Relevance today

circular fashion and its relevance

Increasingly, we are seeing the devastating effects of pollution and over consumption. It is estimated that the textile industry is responsible for 20% of the global clean water pollution from dyeing and finishing products. And over 13 million tonnes of textile waste are produced each year. An average human dumps around 32 kilograms of fashion waste. This pillaging cannot continue for so long. People are awakening to this fact, along with corporate and brands. Now we can see that there is a collective effort to reduce wastage. Hence, circular fashion is necessary for today’s time.

What is Circular fashion?

Circular Fashion is the system by which our clothing and personal items are made according to a more thoughtful model. In this model, the item’s production and its end of life are equally important. It is a system that considers the material and production, uses it to the end, and takes it one step further and the value of using it for another purpose. The focus is on the longevity and life cycle of our property, including avoiding waste and pollution. It is a response to the previous economic and social model that we have given.

Furthermore, circular fashion emerges from the collision and intersection of sustainable and ethical fashion with the “circular economy” (a model that replaces the typical collection, manufacture, and disposal cycle with reuse and recycling wherever possible). For some time, the development of these two areas took place in parallel in different sectors. This new category is much-needed for the fashion industry’s journey and evolution towards sustainability, especially for investments in clothing that bring greater ambition and advocacy and last much longer than fast fashion. It also encourages commitment to society’s being.

Characteristics of a circular economy:

  • Less material used to increase recyclability
  • Remove toxic and non-recyclable materials from the supply chain
  • Reusing every waste materials
  • Creating new items from wastage materials
  • Bio-degrading waste to nature properly


Tackling fashion’s waste problem with circular fashion

Since the emergence of circular fashion trends, the fashion industry has seen innovations that address waste and plastic fiber pollution.

Fashion brands are now turning clothing factory scraps and used clothing into materials for making new clothing for human use. New plant fibers have emerged, such as Pinatex, made from pineapple leaves. There are also new distribution models that disrupt linear use systems. This includes fast-growing and popular initiatives such as the Make Fashion Circular and Circular launched in 2017.

These initiatives provide information, training, resources, collaboration, and more. They aim to promote the global spread of circularity in fashion. promoting concept.

Circular fashion has the potential to protect ecosystems, improve personal finances over time, and unlock a more resilient circular fashion economy.

Steps to consider and promote circular fashion:

  1. Design with circularity in mind
  2. Prioritize sustainable sourcing and manufacturing
  3. Manufacture materials with long-term use in mind
  4. Make it recycle friendly
  5. Bio-degrade the non-recyclable waste in nature sustainably


What is the consumer’s role in a circular fashion?

Consumers play a key role in the development and implementation of circular fashion. With increasing demand and support for more sustainable models, circularity permeates supply chains, manufacturing, and end-use. After the consumer has finished using the item, With more shops offering recycling programs and councils looking to recycle textiles, there are more options and alternatives than sending the materials that make up your garments directly to a landfill. This is good news for the planet (and your wallet).

Consumer actions to support:

  • Buy from circular brands
  • Support ethical fashion
  • Buy less
  • Buy better materials that last
  • Thrift shop
  • Choose sustainable materials
  • Educate others

Circular fashion has deepened consumer knowledge, demonstrated strong advocacy and created a wave of general awareness that the traditional linear approach to the fashion industry cannot continue. This demand for transparency, longevity and new frameworks represents a future of fashion that will continue into the future, be less influential and more in tune with all the resources, processes and people involved. The perfect cycle of fashion. We are still far from a circular model, but as more brands and consumers become aware of and invest in a circular model, we are already preventing waste and degradation that would otherwise exist, and this is a step in the right direction.


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